Strategic Objectives and Priorities

Increase the number of clients.

• Develop a strategy to increase the number of hours counseling is available.
• Develop/implement a marketing and outreach plan to increase the number of clients.
• Recruit and retain the right number and type of volunteers to meet demand.
• Recruit additional supervisors; retain existing supervisors.
• Develop a plan for expanding services at another location in partnership with a community clinic or other organization; evaluate possible partners and pilot at least one additional site.

Enhance the quality of Walk-In’s care.

• Conduct an external review of Walk-In’s counseling services.
• Review and revise qualifications for volunteer counselors and supervisors.
• Review, clarify and communicate client care standards.
• Increase the engagement and active support of Walk-In volunteers.
• Systematize the referral system/process from county and social services agencies.

Serve the changing needs of the social services and behavioral health professions effectively.

• Increase the number of organizations and individuals benefiting from Walk-In’s consulting and training services.
• Develop new mission-consistent products and services for the professions and agencies/organizations where they work.
• Increase the number of training opportunities for Walk-In volunteers (e.g., symposiums, lectures).

Enhance governance.

• Review and refine roles and responsibilities of board members.
• Recruit additional board members; diversify the board.
• Strengthen board and committee operations.
• Enhance board members’ ability to raise funds.
• Review and update policies.

Strengthen infrastructure.

• Create a human resources model to support expanded services and growth.
• Develop in-house fundraising expertise.
• Articulate a succession plan.
• Plan and complete facilities upgrades.
• Evaluate/improve administrative, financial, technology and telecommunications systems and capabilities.

Generate additional revenue to support Walk-In’s mission.

• Develop a funding sustainability plan, including a deferred giving program.
• Increase individual gifts.
• Increase grants from corporations and foundations.
• Increase the sales of consulting and training services.
• Explore a fee-for-service structure for clients; implement recommendations.

Increase the understanding of Walk-In’s value among larger numbers of prospective donors, opinion leaders, social services and behavioral health professionals and decision makers.

• Increase positive visibility for Walk-In through the media.
• Communicate more effectively and regularly with donors, volunteers, prospective donors and volunteers, clients and the professional community.
• Reach out, build and sustain relationships with targeted neighborhood and community organizations.
• Host events at Walk-In to introduce larger numbers of people to the organization.
• Celebrate Walk-In’s 40th anniversary and other important events.
• Host an annual symposium for volunteers and mental health professionals.
• Publish and distribute an annual report and appropriate collateral materials.
• Upgrade the website.

• Overview
• Who does Walk-In help?
• Financials
• Strategic Plan
• History (pdf)
• Board of Directors
• Staff